Australia continues to rely on billboard-style and cinematic advertising to promote itself as a destination. This approach, used for decades, presents a national image built around iconic sites and ...
Tourism Australia has just launched its latest global A$130m campaign, “Come and Say G’day”. It’s a sequel to the 2022 ad featuring brand ambassador Ruby the Roo. The ad is a feast of sweeping drone ...
Fictional retreats and freshwater crocodiles somehow sunbathing atop 50-metre-high cliffs are among the AI-generated images claiming to represent Western Australia's north. The AI creations are being ...
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