The secret to TikTok content virality is engaged viewers. Check the stats on your views to discover the average post-view time. Make it your mission to increase the time people spend with your content ...

Releasing new music can be a daunting task, so here’s a straight-forward guide to planning and executing a successful release for artists of all levels. As a musician, releasing a single can be an ...

One of the most overlooked aspects of music is how it’s promoted. While on the surface it might seem like a lot of business major mumbo-jumbo, when you take a deeper look into things you come to ...

There is nothing quite like having all the collective music you could ever want, only a single click away. Being able to select a list of artists and songs curated to meet your unique personality and ...

While the internet has made it much easier for independent hip-hop artists to share and promote their music, in comparison to the old pre-net days, it can be challenging for new artists to know the ...

Most new artists upload a track to Spotify and hope the right listeners find it, then wonder why nothing happens. People scroll fast, attention shifts in seconds, and songs only move when listeners ...

In today’s crowded live-events landscape, even the best music lineup can get lost without a strong promotional plan behind it. Artists, venues, and independent organizers alike are competing for ...

In today’s digital age, the music industry has undergone a significant transformation with the emergence of social media as a powerful tool for promoting artists and their music. Social media ...

Sony Music Central America & Caribbean enters a distribution agreement with Alofoke Music and acquires a significant portion of its catalog. By Leila Cobo Co-Chief Content Officer In a bid to widen ...