Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What’s happening. On July 6th Google ...

I've never been particularly enthusiastic about Google's Local Services Ads program. In my experience working in internet ...

Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout ...

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Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google ...

Google's Performance Max migration, missed-call billing, automated credits, data retention limits and new categories ...

Google began the Local Services Ads transition to Performance Max in August 2026, moving campaigns out of the standalone Local Services Ads dashboard and into Google Ads. Your ads still run in the ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

If you’re an HVAC or Plumbing contractor in 2026, I’m sure you’ve heard of local services ads, and I bet many of you are currently using it to drive leads. It’s a great platform that drives ...