Magento Commerce is perhaps the most popular open-source ecommerce platform available today because of its rich feature set, excellent backend, and extremely flexible theme structure. Magento’s theme ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Big data is having a transformative effect on businesses and entire industries. The ability to collect, manage and analyze massive amounts of rich customer information for new insights is bringing ...

Social commerce is a rapidly growing branch of e-commerce that uses social networks and digital media to facilitate transactions between businesses and customers. It encompasses activities such as ...

The rise of online shopping and social media has to lead to the birth of a new type of purchasing behavior that offers consumers a better digital shopping experience. Social commerce is about building ...

Smartphones are ubiquitous and are rapidly becoming the device of choice for consumers who want to shop online. According to HubSpot’s Shopping Trends Report, 62 percent of consumers prefer shopping ...

Good content conveys information about a product or brand, cultivates interest and builds long-term connections with customers. Content has many aspects to consider, including its relevance to ...

The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes the entire shopping experience, from ...