Customer engagement — it is the critical lifeline of success in any industry, and more so in the retail segment. And in today's digital landscape, data and its analysis are undeniable accelerators.

It's only with years of hindsight that the shift in customer sentiment analysis can be fully appreciated. There was a time decades ago when the only ways to gather insight on what customers wanted and ...

In website traffic analysis, you can check where users came from, which pages they viewed, and what actions they took.On the ...

Businesses are increasingly looking to make data-driven decisions to improve customer experience, but it can be a wasted effort if human biases skew customer data analysis. Businesses collect customer ...

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

You have customer data. But it hasn't become a 'company asset'—Thinking from an intellectual property perspective: How to ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

Tom Gardiner and Harry Marshall founded Trevor.io in 2016 as a no-code business intelligence platform to help non-data people run analysis on their internal data. That business was solid, but ...

For software as a service companies, leveraging data analytics requires answering two questions: What data should we review, and how will we apply the insights we obtain? Armed with these answers, ...