Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...

A judge says behavioral remedies can 'effectively pry open to competition' key ad markets through new access, data-sharing and conduct rules.

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 ...

A federal court has ordered Google to adjust its online ad auction regulations, reduce practices that prevent publishers from utilizing alternative platforms, and appoint an internal antitrust ...

Google must open its ad auctions to rivals and accept years of outside oversight, according to the full decision in the US government’s ad tech case, unsealed on Wednesday. US District Judge Leonie ...

US District Judge Leonie M. Brinkema concluded that divestiture was "neither realistic nor needed," even after finding last year that Google had violated antitrust law in ...

US District Court Judge Leonie Brinkema said in her unsealed ruling on Google’s ad tech trial that measures to break it up were “neither realistic nor needed,” the New York Times reports. Brinkema ...

The measures, which fall short of a breakup demanded by the government, effectively ensure that the tech titan’s business will continue largely unscathed.

By Jonathan Stempel and Jody Godoy Sept 16 (Reuters) - A federal judge said Google should relax its rules governing its online advertising auctions and appoint an internal antitrust compliance monitor ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad ...

Brinkema refused an AdX divestiture on 2 Sep 2026, but the unsealed opinion puts AdX's 20% take rate in play. GOOGL spot $349.54.